Southstar Area Branding :: Brainstorming

 I have spent the last week or so in my head thinking about the branding for Southstar Glen & Southstar County ( The county in Arkansas that fictional Southstar Glen resides).  A lot of it stemming from my own thinking while driving around and during the snow days; thinking of how a county plow truck would be outfitted for the county.  Frivolous mental banter I know - yet in a way aids in opportunity for trying more graphic design in Photoshop.  

The design is mostly just based on a light bulb moment; playing on the words and integrating something a little different - yet elegant in a way.  So Let's look at the 2 main designs I created.  Below we have an image of the City logo and County Sheriff's logo.  Note that just about anything related to the county would have the main Southstar or "County of Southstar" design on it... With an exception I haven't designed yet which would mostly be found on the door panels of county trucks.  Also note that somewhere on all County and City property you would find a supporting tagline for the SouthStar Glen High School All-Stars reading " All-Star Pride". 

The base idea is that the "S" of Southstar has the Northerly pointing arrow as any map or compass would have; thus helping denote the next item positioned below the "S" of a star.  This single shape brings the entire name into one single space and yet does so rather cheekily.  The Star is South in orientation to the North Arrow on the Letter S.  

The additional items that change depending on use is the Text denoting "County Of" or for the City logo; the addition of "Glen" which then is used to stylize the brand with the line of the "G" crossing the "T" of star.  The state of pride below that with state silhouette icon in red ( State Color for Razorbacks ).

 I also have it tossing in my mind about making a version for a general entity of " Southstar Storm Intercept", but it was getting late.  I also would have to design the door or Short graphic which would be the S compass in black a-front a AR state outline/icon.  

I also need to revisit the Valley Pines Transit Authority Company's logo as, story-wise, it has recently reorganized and rebranded under a new name.  Hence a new Logo would be needed for this Inter-city, interurban, and commuter services company offering rail, bus, and cab services within the Southstar County area. Their name change may have something to do with their recent attempts to gain legal permission to run revenue freight over their lines for extra revenue and thus streamlining things. 

Consider following for updates on this blog as they happen; follow my instagram or twitter for other updates at times. Work and IRL have been keeping me distracted from my preferred forms of distraction (Art n video games). 

:D